visual content

Program development & technical assistance

InfluenceLansing is a 16-week influencer development program created and piloted by Ourspace Creative in partnership with LEAP. The program launched in 2024 with eight participants and has now entered its second year. Sixteen creators have completed the program, building personal brands and creative businesses rooted in authenticity and community.
Influencer marketing continues to grow into a multibillion-dollar industry, yet many local creators lack access to strategy, structure, and mentorship. InfluenceLansing was built to show that creators in mid-sized cities can compete and thrive by using the same tools and systems as major influencers.
The four-month program combines hands-on learning with real-world application. Each month focuses on a new theme—Personal Brand, Business Development, Content Strategies, and Brand Deals & Partnerships. Every cycle includes a lecture to set the tone, a guest speaker session, a workshop for skill-building, and homework that applies concepts to each creator’s niche and goals.
After a successful first year, LEAP renewed the partnership for 2025. Graduates have earned thousands in new revenue through collaborations and brand partnerships, and the program has received over 90 applications in its first two years. InfluenceLansing continues to grow as a trusted community of emerging influencers shaping Lansing’s creative and cultural economy.

Elevate x Ascend is a six-month business accelerator program that provides technical assistance and marketing support to twelve growth-stage entrepreneurs in the Lansing region. Ourspace Creative was contracted by LEAP to lead branding, marketing, and content strategy services for the 2025 cohort.
Small businesses often have strong products but lack the structure, systems, and strategy needed to scale. Elevate x Ascend was designed to bridge that gap by helping founders clarify their brand, strengthen their marketing, and build visibility across new audiences.
Ourspace Creative delivered tailored one-on-one consulting, led a full branding and marketing workshop, and provided three individualized coaching sessions per participant. We conducted SWOT analyses, developed personalized work plans, and guided participants through creating content and advertising strategies that could be implemented immediately.
The program helped entrepreneurs refine their brands, strengthen market positioning, and attract new customers through professional marketing systems. By delivering hands-on support and measurable results, Ourspace continues to serve as a trusted partner in LEAP’s mission to elevate small businesses across the region.