Anti Stigma Campaign
Mid State Health Network & Redhead Creative Consultancy
Ourspace Creative partnered with Mid-State Health Network and Redhead Creative Consultancy to support a regional Anti-Stigma Campaign aimed at normalizing treatment for substance use disorders by centering lived experiences.
The project unfolded in three phases:
Research & Messaging: Led four focus groups across Ingham, Jackson, Saginaw, and Isabella Counties, engaging 45+ participants to collaboratively shape authentic campaign messaging.
Production: Produced four two-minute interview films and companion photography that captured powerful stories of recovery and hope.
Launch: Developed creative assets for regional commercial ads, billboards, a campaign website, and social media content, helping humanize addiction and shift public perception across Mid-Michigan.
Through deep community engagement and storytelling, the campaign reframed how our region talks about recovery — proving that treatment is normal, and healing is possible.
