Celebrating strengths campaign
Celebrating Strengths, led by Redhead Creative Consultancy, began with listening. As a subcontracted creative partner, Ourspace supported the campaign strategy through focus group recruitment, coordination, facilitation, note-taking, and research. We helped uncover the real experiences, language, and themes that shaped the work, then developed interview questions and story prompts designed to translate those insights into authentic campaign content.
“My culture is my strength”
Lacey, 42
The language and themes uncovered through research shaped the questions, stories, and creative direction of the campaign.
The campaign engaged 30+ focus group participants across six communities, turning those conversations into six video stories centered on real lived experiences.
