Celebrating Freedom, Culture, and Community in Michigan’s Capital City

Ourspace Creative leads the full planning and production of Lansing’s annual 517 Juneteenth Weekend, a three-day cultural celebration that has grown into one of the region’s largest and most anticipated community events. Each year, our team manages every phase of execution—from artist booking, vendor coordination, and sponsorship management to event design, logistics, and media production.

As the creative and operational engine behind the festival, we develop the visual identity and marketing campaign, design all digital and print materials, and produce a full suite of photo and video content that captures the energy and impact of the weekend. Ourspace Creative also oversees the run of show for each activation—including the community seminar, Jazz Night, Ice Cream Social, and main festival at REO Town—ensuring seamless transitions, stage management, and program flow.

Through a combination of strategic planning, cultural storytelling, and creative production, the 517 Juneteenth Weekend has evolved into a signature Lansing experience that unites thousands of residents, supports over 80 small businesses and vendors, and amplifies the voices of Black artists, entrepreneurs, and community leaders across mid-Michigan.